Lin Jia Chenmarketing + analytics

Hello! I’m an Associate Product Marketing Manager at Google and a recent graduate ofUniversity of Pennsylvania with a B.S. of Economics with concentrations in marketing and business analytics from The Wharton School.

Favorite topics: tech, sustainability, consumer goods, retail, brand strategy
Favorite cities: San Francisco, Boston, Shanghai, Kyoto

PROJECTS ➞

Experience

Associate Product Marketing Manager | Google
Jun. 2021 - Present
Leading global go-to-market strategy for Google Pixel portfolio including phones (Pixel 6 and Pixel 6 Pro), earbuds (Pixel Buds A-Series), and accessories

Teaching Assistant | University of Pennsylvania
Dec. 2020 - Jun. 2021
Applied Probability Models in Marketing (Mktg 476/776) taught by Peter Fader for undergraduates and MBA students at Wharton. The course uses probability models in applications such as predicting churn, product adoption, and customer lifetime value.

Accounting and Financial Reporting (Acct 101)  taught by Frank Zhou. The course provides an overview of financial accounting and external reporting, including
the basic accounting concepts and principles, as well as the structure of the income statement, balance sheet, and statement of cash flows.

Customer Strategy Intern | Johnson & Johnson
Jun. 2020 - Aug. 2020
Developed dynamic eCommerce scorecard to accelerate the digital growth of the Listerine brand. Worked cross-functionally with Marketing, Sales, and Supply Chain to create preliminary product promotion calendar.

Transformation Analyst Intern | Berkadia
Jan. 2020 - May 2020
Berkadia is a Berkshire Hathaway and Jefferson Financial Group Company focused on commercial real estate brokerage. Examined 100+ commercial real estate start-ups for potential acquisition and worked with the internal software development team to streamline the product development process.

Volunteering

Marketing Associate | Rise First
Aug. 2018 - Present
Rise First is a non-profit technology-enabled resource platform and community for first-generation college students. As the marking associate, I create social media content and marketing campaigns to highlight our product offerings.

Vice President of Conferences | Marketing Undergraduate Student Establishment
Nov. 2018 - Dec. 2019
MUSE is the premier undergraduate marketing organization at the Wharton School and an active chapter of the American Marketing Association, awarded with Platinum Chapter in 2019 and 2020. As the Vice President, I organized the two local and regional undergraduate marketing conferences with 150+ students in attendance every year.

President | Mayor's Scholars Program
Dec. 2018 - Dec. 2019
The Mayor's Scholars Program is student organization created with the mission to enhance the undergraduate experience of Philadelphia students at Penn through social, professional, and academic initiatives. As the President, I led a team of 7 board members to create a supportive community for 300+ students from Philadelphia.